LIFE IS WHY.
Based in our hometown of Kansas City, the American Heart Association is dedicated to inspiring a heart healthier America through education, research, & motivating others to make better decisions in their everyday lives.
More than 600,000 Americans die each year due to heart disease, this accounts for 1 in every 4 deaths. And about 735,000 Americans experience a heart attack every year.
Heart disease doesn’t only effect adults, one in 100 babies are born with a heart defect. Because these conditions aren’t always visible to the eye, its important that we shine a light on these children who need our support.
The AHA’s mission is to drastically reduce all of these numbers. But operating as a non-profit, they need the help of our local KC community to raise the funds necessary for research to combat these diseases that effect every American in some shape or form.
Throughout the month of February, Charlie Hustle is teaming up with the AHA to raise enough funds to finance a researcher for an entire year. A portion all proceeds from our limited edition KC Heart shirts will go directly to our friends at the AHA.
So, what’s your “WHY”? Why do you choose to live a healthy life? Who are you living a healthy life for? Your family? Your friends? Your community?
Let us know! By posting videos & pictures on social media using the hashtag #lifeiswhy, you can join our movement toward a healthier and more heart educated America:
1. Share your "why" ; the reason you choose to live a heart healthy life
2. Invite others to share their "why"
3. Support AHA fundraising by purchasing these limited edition KC Heart shirts